Are We Selling an Experience?

As a designer I do feel we are selling an experience. I feel this way because whether its for ourselves, a client, or a corporation there is always an experience. In every piece of work that we produce the experience starts right from the beginning. From when the idea comes into play the experience begins. The experience gives the piece a work a sense of feeling, it intrigues the individual. We sell these experiences to bring the individual closer to the idea...close enough so that they can feel it within. Selling an experience is beginning to become a way of advertising, everyone is doing it.  They are doing it because it works and sells...not only the experience but the product.