mac ATTACK

The design world changed in the year of 1984. During this year Macintosh computers introduced the original Mac through a commercial in the Super Bowl. This first commercial display was the start of Apples uprising in the mediated world.

Since there first commercial Apple hasn’t slowed down.  Apple’s CEO Steve Jobs has always been ahead of the times. With his innovative and simplistic design style and creative and quirky use of typography, Steve Job’s has created a product that was designed specially for people. His first success was marketing his products for a market that hadn’t yet been acknowledged, a market for the design society.  This was a success because companies like Microsoft and Dell had already based their computers on a market for a business lifestyle.

Once succeeding in the design industry, Apple began to create a lifestyle with their computers.  They began to create computers that would work for the individual not work the individual. They also brought out different marketing schemes like  “think different” and “Get a Mac” and also brought out products like “iLife” and “iWork”. All of these things were still marketed towards the design industry but they were also starting to address the other markets like the Business lifestyle. With all of these advertisements and products Apple had designed an easy and elegant lifestyle, something that everyone would be attracted too.

For the last 10 years Apple has only gotten stronger. They have continued using clean designs in their advertisements and in their products. This gives the viewers a sense of well-being and the prospect of an open canvas. Apple has also had some problems with some of their products over the years but they handle it in a way that is accommodating for the consumer.  They have always been ahead of all other companies in this particular market giving them a heads up on consumers. This has also made it a lot harder for other companies to compete Apple continues to raise the bar higher and higher.

I feel that Apple is going to continue to lead in the design world with their minimalist designs. They use colours that are very calming to people, and also use colours with their products that make their products look very rich and bold. Apple keeps their designs very simple because they know people like it this way Apple has dominated and will continue to dominate.  Apple’s clean designs in their advertisement and products are more appealing to the consumer compared to competing companies like Dell and Microsoft because Apple stays away from using fine print and cluttered pieces of information.  By doing so Apple is demonstrating that they as a company have nothing to hide from the customer, and that they stand behind their product one hundred percent.